As a law firm, you want to attract as many clients as possible. Although having a pretty storefront would suffice in most cases, actually having an online presence can drive more traffic and increase the number of potential customers.
That being said, once you have a website, what are the things that you need to do next? You can either ask for assistance from website SEO services or follow some of these successful SEO techniques:
Create Useful Articles
Whenever someone searches for a law firm on Google, they want to know pertinent information about them so they can make a decision on whether to go with your firm or not.
That being said, to help convert visitors into leads, one thing that you can do is create articles that help answer some of the common questions people might have when searching for a law firm.
Research would be required for you to pull this off, but once you know a lot of common questions, then you can start writing.
Create More Long-Form Content
According to a recent SEO survey, content that contains 1800 words or more rank higher than the ones that have less than that number.
Therefore, there is a need for you to prioritize long-form content over the others. The thing that your articles would need to have is information that will provide some value to your readers.
Your Core Practices Must Be Placed Prominently On Your Site
Since you are a law firm, there are some things that you and your firm specialize on. Enumerate your core practices and make it well-known on your site by putting them front and centre.
You can also put them on the menu bar as well so that it can be easily seen by your visitors. Also, how you structure your website is key.
More important content should be placed in the first pages while the other ones can be safely put in the background.
The reason why you want to do this is that search engines are quite intelligent in that any content that is placed in the deeper pages are deemed to be less important than the ones that are highlighted and prominently placed in the foreground. So, structure your content accordingly.
Never Use Your Keywords Profusely
Overstuffing your articles with keywords will do more harm than good. Search engines will now penalize people who are doing this SEO technique, so be careful when creating your articles.
As a rule of thumb, your keywords should only be used sparingly, taking up only a maximum of 3% of the entire article to be specific.
Use Internal and External Linking
Since you’re going to put your efforts into creating a lot of written content, it would be best that you provide links to relevant content from within your site as well.
This will improve the time that people will spend on your site, thus, improving your page rankings.
Moreover, use outbound links as well. If you link to other credible sources, your website will be deemed as an authority figure in the niche and you will be rewarded for that.