Some Key, Foundational Aspects To Keep In Mind


Are you planning on undergoing the process of mobile app development, to give birth to a revolutionary application for your business? Well, apart from app creation, you should also know more about app store optimization.



Understand Your App Users

The listing page of an app store functions like a landing page in various ways. This is the reason why you need to take advantage of it. The first rule here is to speak your potential customers’ language. Collect mobile app usage data, and then analyze it. From there, you can make better strategies.



Create A Compelling App Icon

You can increase your mobile app downloads with a good app icon. Make yours simple, but eye-catching. It should be consistent with the overall app design.



Look For The Right Keywords

Begin your hunt for good-quality keywords. Around 40 to 50 app store keywords will do the trick. Don’t worry, you don’t need to do everything manually. There are lots of tools you can use to measure a keywords’ popularity. Keep in mind that your keywords must be simple enough, and descriptive.



Write A Catchy, Engaging Description

Your app description and title should hold the right keywords. For your description to be effective, you need to write it with your potential and existing users in mind. Include anything that can be of great value to users. If possible, add prizes, awards and media mentions.



Make All Of Your Screenshots Speak

This is probably one of the most significant app store optimization practices. Your screenshot only has a few seconds to capture the attention of a potential user. It should communicate a message to the audience effectively.